Sales Training

The Waterhouse Group provides hands-on, results-based sales training on variety of front-line sales and sales management topics. These interactive workshops go beyond theory, providing sales teams with the skills, strategies and support they need to create long-lasting, company change.

We offer fundamental sessions for new sales staff, refresher courses for veteran sales representatives, as well as advanced programs that "drill down" on topics in greater detail and address higher-level thinking about sales and business development.

Making It Stick - Sales Training

We know that training alone will not give you the results you need. True results come from a process of:

Assessment - We help you determine where your team needs help

Involvement - We involve the team before the training with surveys and pre-work

Personalized - Your team work on their own real-world problems during training

Interactive - Your training will involve open dialog, role-playing and small-group sessions

Follow-up - You will learn how to help your team stay focused on their new skills after they return to the field

Support - Your team will have access to our trainers to answer questions and solve real problems

Reinforcement - We reinforce our training with a variety of effective techniques, including, web-based programs, teleconferences, coaching and e-mail support.

We will work with you to develop and implement a program to ensure your success by reinforcing the skills we teach.

Sales Training Modules

Training sessions can be completed at one concentrated time or spread out over a period of weeks or months. They also can be designed as Train-the-Trainer programs, providing an economical way for you to train your entire sales force.

Our sales training programs can be provided as a stand-alone service or in conjunction with The Waterhouse Group's consulting and/or coaching services.

Sample Sales Training Topics

The following is a sample list of sales training topics that can be customized for your particular needs.

We recommend the use of our Selling Skills Assessment Tool to determine the strengths and weaknesses of your staff before choosing a specific training program.

Sales Training Topics


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Team Selling
Telemarketing
Prospecting
Building Rapport
Closing Sales
Major Account Development
Time Management for Sales Professionals
Territory Management
Presentation Skills
Customer Service
Communications skills

Program Descriptions

Sales Management Training

Presentation Skills
Time Management for Managers
Improving Team Communications
Building Effective Teams
Meeting Management
Project Management
Understanding the Total Alignment Philosophy
Implementing the Total Alignment Philosophy
Hiring and keeping top performers

Program Descriptions

Sales Training Program Locations

Our sales training programs are usually offered at your meeting site, conference or convention. We are happy to arrange a meeting site if you prefer.

In addition to being an exceptional sales trainer, Steve Waterhouse is a frequent keynote speaker for corporations and professional associations that are looking for an entertaining and provocative sales and technology expert who can motivate them to increase sales and maximize profits.

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