Press Room More Than Press Clippings

We are very proud of the fine press coverage we receive.

Below you will find links to published articles about or by Steve Waterhouse and/or the Waterhouse Group. Reprints of many of these articles are available from reprints@waterhousegroup.com

• *NEW* Most Dangerous Letters in Sales Are RFP:
  Reprinted in SalesandMarketing.lt, a Lithuanian sales newsletter

• Sales Calls from Hell:
  Nine recovery techniques to use when your sales call gets dicey or downright disastrous
  SellingPower Magazine

• What's Money Got To Do With It?
  SellingPower Magazine

• Breaking Into Project Management
  So you just found yourself on a project-management team. Now what?
  SellingPower Magazine

• Playing Your Role In Team Selling:
  PharmSource

• Lead Generator:
  Quick ideas for better sales leads.
  Sales & Marketing Management Magazine
• Beyond Borders: How a Small Biz Sells to the World
  Independent Sales Reps.com

• Team Selling 11 minute audio interview
  SalesRepRadio

• What's the Hurry?
  Insight

• Technology as It Relates to Meetings
  Advance for Audiologists

• Using Team-Selling Tactics For Presentations
  Selling Power Magazine

• Open mouth, insert foot . . .Then come up with a strategy - and quickly - to recover from that verbal blunder
  Newsday

• Book Smarts vs. Street Smarts: Who Can Really Do the Job Better?

  MSN.Com

• Personal Selling Opportunities in the Age of Information
  Selling Today: Building Quality Partnerships, 8th Edition, Prentice-Hall

• Go Major League: Score a success for your business by implementing team-selling tactics.
  Entrepreneur Magazine

• Flexing There Muscles
  Sales and Marketing Management Magazine

• Can This Sale Be Saved?
  Bankrate.com

• Terrorism On The Road
  The Rotarian
• Do Your People Get the Big Picture?
  Logistics Navigator

• 5 Top Techniques for Coping Today
  SellingPower Magazine

• Can Streaming Media Unlock New Sales?
  SearchWebServices.com (Free Registration)
• Stay in touch
  ZDnet Australia
• Finding the Master Key
  eWeek
• A Fine Line
  Sales and Marketing Management Magazine
• Manage Your Manager to Minimize Hassles
  Business First, Louisville

• Does Image Matter
  Sales and Marketing Management Magazine

• Tag-Team Pitches: Group presentations are a different ball game. Here's how to play
  Sales and Marketing Management Magazine
• Boiler-room sales tactics heat up b-to-b space
  B to B Magazine

• Selling, but afraid to call?
  South County Journal

• ROI: You can teach a New Economy old tricks
  SmartPartner/ZDnet

• Cheer Up!
  Entrepreneur Magazine

• Find The Master Key
  Sm@rt Partner Magazine
• When Training Employees, Don't Forget Sales Staff
  Washington Technology - Reprints available
• A Rich Tool For Speakers
  Professional Speaker Magazine
• Can Streaming Media Unlock New Sales?  
  Searchnetworking.com

No longer online - reprints available on request

• Shed losers so you can focus on winners
  Vancouver Business Journal
• Roman or Norman? It's the Difference Between Being Seen as a Partner or an Invader
  IIAA Virtual University
• Keeping The Peace
  Want to get your sales and technical staffers pulling together instead of pulling your deals apart? The answer is collaborative selling.
  Sm@rt Partner Magazine - Reprints available
• Relearn How To Sell
  Sm@rt Partner Magazine
• Russian Executives Here To Talk, Open An Office
  Portland Press Herald

• Mopping up after a verbal blunder
  Chicago Tribune

• Train Today, Sell Tomorrow
  T+D Magazine